Author: Afya Agard

Executive Summary In an era of global disruption, rising consumer expectations, and complex international logistics, the supply chain has emerged as a cornerstone of strategic business success. For today’s executives, optimizing the supply chain is no longer just about cost-cutting it’s about ensuring agility, resilience, and competitive dominance. This white paper outlines how businesses can…

🔍 Overview of the 2025 U.S. Tariffs The 2025 U.S. tariffs, introduced under President Donald Trump’s administration, are significantly impacting global supply chains, introducing widespread disruptions and economic challenges. Introduction of the 2025 U.S. Tariffs On April 2, 2025, President Trump announced a comprehensive tariff policy, imposing a baseline 10% tariff on all imports, with…

Introduction: An Efficient Supply Chain What do Amazon, Apple, and Zara have in common? They all dominate their industries by mastering one critical aspect of business: an efficient supply chain. In today’s fast-moving world, supply chain efficiency is no longer a behind the scenes concern. It’s the heartbeat of any successful business. Without it, companies…

Executive Summary In today’s digital-first economy, marketing success is determined by how well businesses leverage data analytics, AI, and automation to drive customer engagement, optimize campaigns, and maximize return on investment (ROI). Data-driven marketing is no longer optional—it is the backbone of a successful, scalable, and measurable marketing strategy. This white paper explores the essential…

Executive Summary In today’s competitive business environment, marketing success is no longer about broad assumptions—it’s about leveraging data-driven insights to optimize strategies, improve targeting, and maximize return on investment (ROI). This white paper presents a case study of how leading companies have successfully used data-driven marketing to enhance performance, reduce costs, and increase engagement. For…